Buy Nothing Day (BND) is an international day of protest against consumerism observed by social activists. Typically celebrated the Friday after American Thanksgiving in North America and the following day internationally, in 2010 the dates are November 26 and 27 respectively.
The first Buy Nothing Day was organized in Vancouver in September 1992 "as a day for society to examine the issue of over-consumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the 10 busiest shopping days in the United States. Outside North America and Israel, Buy Nothing Day is the following Saturday. Adbusters was denied advertising time by almost all major television networks except for CNN, which was the only one to air their ads. Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, and Norway. Participation now includes more than 65 nations.
While critics of the day charge that Buy Nothing Day simply causes participants to buy the next day, Adbusters states that it "isn't just about changing your habits for one day" but "about starting a lasting lifestyle commitment to consuming less and producing less waste."
Buy Nothing Day has been criticized by some groups as a consumer-oriented empowerment activity that is insulting to those who simply cannot afford to buy anything at all, and that all successful boycotts in the past have been held until there was a gain, not planned for a single day. A group in Montreal promoted "Steal Something Day" as an alternative. In their words, "The geniuses at Adbusters have managed to create the perfect feel-good, liberal, middle-class activist non-happening. A day when the more money you make, the more influence you have (like every other day). A day which, by definition, is insulting to the millions of people worldwide who are too poor or marginalized to be considered 'consumers'."
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